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The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

The Matchmakers: The New Economics of Multisided Platforms


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ISBN: 9781633691728 | 256 pages | 7 Mb
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  • The Matchmakers: The New Economics of Multisided Platforms
  • David S. Evans, Richard Schmalensee
  • Page: 256
  • Format: pdf, ePub, fb2, mobi
  • ISBN: 9781633691728
  • Publisher: Harvard Business Review Press
Download The Matchmakers: The New Economics of Multisided Platforms

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Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

Platform markets and energy services - Energy Policy Research Group
often accompanies the emergence of “platform” markets, i.e. multi-sided markets market where new entrants provide an energy optimisation and . the definitions of platforms from industrial and network economics and platform markets include credit cards, video game consoles, online matchmaking such as recruiting. Paying with Plastic - Google Play ላይ መጽሐፍት
New to this second edition, the two-sided market discussion provides useful insight into the . The Matchmakers: The New Economics of Multisided Platforms . Software platforms - Cade
These multi-sided platforms are “economic catalysts.” They've been Villagematchmaker brings men and women together. Economics Economics ofMultisided. Platform .. New Economics of MSPs Should Guide Them. Paper 9, Protecting the Tax Base in the Digital Economy
Cyberspace or “base cyberisation” due to new ways of doing business play a more important role in multi-sided business models or platforms, which are the modern versions of the ancient village market and matchmakers. Single-Firm Conduct Hearings Comment: David Evans | ATR
Internet matchmaking services charge everyone the same, for instance, while, . The theoretical economics literature on two-sided platforms is relatively new. .. S. Evans, The Antitrust Economics of Multi-Sided Platform Markets, 20 YALE J. Transactions in Two-Sided Markets
economic research for at least the past fifteen years. The idea of looking at transactions between the sides in these markets is not new. One D of transactions realized on the platform depends only on the aggregate price Weyl (2010) notes, referring to a multi-sided optimal pricing model, 'perhaps  David S. Evans - Books on Google Play
The Matchmakers: The New Economics of Multisided Platforms 0. 0. Invisible Engines: How Software Platforms Drive Innovation and Transform Industries.

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